metrics

Leslie Poston, Social Media Metrics for Dummies, Social Media, Metrics, #measure, Best Practices, @BostonMike, Mike Lewis, Awareness Inc., #awarenesstips, @awarenessinc

Chatting up Social Media Metrics with Leslie Poston, the author of the new Social Media Metrics for Dummies

By Mike Lewis | May 21, 2012

I have to tell you that one of my best of parts of my job as head of marketing and sales for Awareness…

Posted in Social Media | Tagged #awarenessinc, #awarenesstips, #measure, @bostonmike, Awareness Inc., Best Practices, Leslie Poston, metrics, Mike Lewis, Social Media, Social Media Metrics for Dummies

Social Analytics, Metrics, KPI, Awareness, @bostonmike, Mike Lewis

New Framework for Social Media Analytics [Infographic]

By Mike Lewis | April 19, 2012

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business…

Posted in Infographic | Tagged "Awareness, @bostonmike, Framework, KPI, metrics, Mike Lewis, Social Analytics, Social Analytics for Marketing and Sales Effectiveness

@awareness, @bostonmike, Actionable Analytics, American Airlines, Awareness Inc, customer service, JetBlue, marketing, metrics, Mike Lewis, sales, Social Analytics, social marketing analytics, Social Measurement, social media, social media, social media analytics, The Sheepdogs

Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

By Mike Lewis | April 5, 2012

With the recent explosion of user-generated content – the Wall Street Journal reported that…

Posted in Featured, Social Media, Socialnomics | Tagged "Awareness, #JetBlue, @bostonmike, Actionable Analytics, American Airlines, Awareness Inc., customer service, marketing, metrics, Mike Lewis, sales, Social Analytics, social marketing analytics, Social Measurement, Social Media, social media analytics, The Sheepdogs

The State of Social Media Marketing, Report, Statistics, Facts, Best Practices, Social Media Measurement, metrics, social metrics, lead generation, sales, social presence, ROI, Mike Lewis, @bostonmike, "Awareness, Inc."

The State of Social Marketing: Industry Trends in Social Media Measurement

By Mike Lewis | March 1, 2012

Because there are many ways to quantify the value of social media, marketers continue to strugg…

Posted in Featured, Socialnomics | Tagged "Awareness, @bostonmike, Best Practices, facts, Inc.", lead generation, metrics, Mike Lewis, Report, ROI, sales, Social Media Measurement, social metrics, social presence, statistics, The State of Social Media Marketing