ROI

Social Media, Awareness Inc., Mike Lewis, @BostonMike, Social Marketing, Best Practices, ROI, Social Marketing ROI, Social Scoring, Social Profiles, Social Score Card,

Social Prospecting and Scoring: The Missing Link to Social Marketing ROI

By Mike Lewis | August 6, 2012

How well do you know your social followers? Do you know how many of them are brand ambassadors, w…

Posted in Socialnomics | Tagged @BostonMikeSocial Marketing, Awareness Inc., Best Practices, Mike Lewis, ROI, Social Marketing ROI, Social Media, Social Profiles, Social Score Card, Social Scoring

social media, ROI, social analytics, social media analytics, social analytics zen, Awareness, @bostonmike, @awarenessinc

Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights

By Mike Lewis | April 24, 2012

As a marketer, you probably daydream about impressing your CEO with unforgettable statistics…

Posted in Socialnomics | Tagged "Awareness, #awarenessinc, @bostonmike, ROI, Social Analytics, social analytics zen, Social Media, social media analytics

The State of Social Media Marketing, Report, Statistics, Facts, Best Practices, Social Media Measurement, metrics, social metrics, lead generation, sales, social presence, ROI, Mike Lewis, @bostonmike, "Awareness, Inc."

The State of Social Marketing: Industry Trends in Social Media Measurement

By Mike Lewis | March 1, 2012

Because there are many ways to quantify the value of social media, marketers continue to strugg…

Posted in Featured, Socialnomics | Tagged "Awareness, @bostonmike, Best Practices, facts, Inc.", lead generation, metrics, Mike Lewis, Report, ROI, sales, Social Media Measurement, social metrics, social presence, statistics, The State of Social Media Marketing