social commerce
Harnessing Social Proof: The Most Persuading Type Of Testimonial
Testimonials are one of the most powerful ways to boost online credibility and harness social p…
On the Horizon for Marketers? Adoption of New Platforms to Help Manage Social Data
In our State of Social Marketing Report 2012, which surveyed over 450 marketers from a wide vari…
McKinsey Weighs In on the Future of the Social Economy
Despite the popularity of social media with businesses, new research from McKinsey suggests t…
4 Questions with Paul Marsden, Social Commerce Expert
Many enterprises struggle with the concept of direct sales through social channels. Paul Mars…
Social Marketers Take Note – 6 Lessons from Social Commerce
Social commerce has grown in leaps and bounds from a nascent industry in 2010 to projected $9 bil…
Social Commerce: Converting the Last Mile
In the combative world of online marketing managers like me, a measurable and effective channe…
Follow Socialnomics