Social Media ROI

Company: Audi Situation: Audi was the first Super Bowl commercial to feature a Twitter hashtag (#Progressls). In edition to pushing the hashtag on TV, Audi purchased a Promoted Trend ad from Twitter, and it hired Klout, a startup firm that combs through Twitter and Facebook in search of the most "influential" people online. Audi has a full-time team monitoring its presence on social-media sites, it's constantly posting new content, and it has even held special events for the most devoted members of the online Audisphere Action: Klout helped Audi find more than 1,100 people to reach out to about the campaign -- 200 of them received an Audi travel mug and flashlight. Klout's Audiphiles tweeted more than 12,000 times about the hashtag, creating a viral chain of Audi-related chatter online. The company then chose the best tweets containing #ProgressIs; the winner, @jetsetbrunette, won a trip to California to test-drive some Audis, and she also got to choose a charity to which Audi donated $25,000. Result: The company will readily admit they don’t know the exact return on investment. "Today the equation to measure that doesn't exist," says Doug Clark, Audi of America's general manager for social media and customer engagement. However Clark did point to a study by Visibli, a social-marketing analytics company, which recently found that Audi has the most "engaged" fans of any entity on Facebook. Audi's more than 3 million fans apparently a devoted to pushing the brand forward. Most savvy marketers know that social media is a longer term play of building relationships with customers. Just as organic search engine optimization was a long play ten years ago, the smart companies that do it well now will see “non-trackable” returns in the future.

Social Media Case Study: Audi

By Erik Qualman | 219 days ago

Situation:
Audi was the first Super Bowl commercial to feature a Twitter hashtag (#Progressls…

Posted in Case Studies, Featured | Tagged Social Media Case Study, Social Media Case Study Audio, Social Media ROI | 3 Responses

Social Media ROI Examples & Video

By Erik Qualman | November 12, 2009

Social Media ROI with supporting Socialnomics ROI video is discussed at length in this article. Numerous Social Media ROI examples are cited. The video is a follow up to the popular Socialnomics: Social Media Revolution Video.

Posted in Case Studies, Social Media, Video, YouTube | Tagged Social Media ROI, Social Media ROI Statistics, Social Media ROI Video, social media statistics, Socialnomics ROI Video, Socialnomics Video | 55 Responses