Social Scoring

McKinsey,Social economy,Social media statistics,Social Scoring, Mike Lewis, Awareness Inc,Social technology adoption,social commerce

McKinsey Weighs In on the Future of the Social Economy

By Mike Lewis | 261 days ago

Despite the popularity of social media with businesses, new research from McKinsey suggests t…

Posted in Social Media | Tagged Awareness Inc., McKinsey, Mike Lewis, social commerce, Social economy, social media statistics, Social Scoring, Social technology adoption

Social Media, Awareness Inc., Mike Lewis, @BostonMike, Social Marketing, Best Practices, ROI, Social Marketing ROI, Social Scoring, Social Profiles, Social Score Card,

Social Prospecting and Scoring: The Missing Link to Social Marketing ROI

By Mike Lewis | 290 days ago

How well do you know your social followers? Do you know how many of them are brand ambassadors, w…

Posted in Socialnomics | Tagged @BostonMikeSocial Marketing, Awareness Inc., Best Practices, Mike Lewis, ROI, Social Marketing ROI, Social Media, Social Profiles, Social Score Card, Social Scoring