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Understanding and Leveraging External and Internal Influence for Increased Sales

By Mike Lewis | May 3, 2012

As marketers, our ultimate goal is to influence others – to develop affinity for our products, t…

Posted in Featured, Social Media | Tagged "Awareness, Awareness Inc., Mike Lewis, Report, Social Capital, Social Influence, Social Media, white paper

Social Engagement,, ENGAGEMENTdb Report, Altimeter Group, Altimeter, Chadwick Marting Bailey and iModerate Research, Charlene Li, white paper, free white paper, social media, best practices, Mike Lewis,Awareness Inc., @awarenessinc

How to Crack the Code on Social Engagement

By Mike Lewis | March 13, 2012

We all know it – social engagement gives meaning and value to social media marketing efforts, bo…

Posted in Social Media | Tagged #awarenessinc, Altimeter, Altimeter Group, Awareness Inc., Best Practices, Chadwick Marting Bailey and iModerate Research, Charlene Li, ENGAGEMENTdb Report, free white paper, Mike Lewis, Social Engagement, Social Media, white paper

Mike Lewis, Awareness Inc, #awarenessinc, Jay Baer, YouTube, video marketing, insights, video killed theTV Star, Old Spice, New York Times, Go Pro, MarketingProfs, white paper,

YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012

By Mike Lewis | January 24, 2012

No other tool in your marketing toolbox delivers the bang-for-your-buck like video content.
F…

Posted in Featured, Social Media, Social Media, Socialnomics, Video, YouTube | Tagged #awarenessinc, Awareness Inc., Go Pro, insights, Jay Baer, MarketingProfs, Mike Lewis, New York Times, Old Spice, video killed theTV Star, video marketing, white paper, YouTube